NEW YORK--(BUSINESS WIRE)--May 2, 2018--
Alliance MMA, Inc. (Nasdaq: AMMA) announced today that it has entered
into a multi-year sponsorship and marketing contract with Maximum Human
Performance (MHP) which will include brand promotion through live events
and professional athletes.
The MHP partnership will feature event sponsorship of Alliance MMA’s
televised and live streamed events including Victory Fighting
Championship which currently streams live on UFC Fight Pass, the
Ultimate Fighting Championship’s digital streaming platform.
“We are delighted to partner with MHP as means to demonstrate the
marketing power our sports media property can provide for leading
brands,” said Scott Viscomi, Director of Partnerships for AMMA. “MHP is
an industry leader that is laser-focused on providing our professional
athletes and fight fans with best-in-class nutritional supplements that
support a healthy and active lifestyle.”
In addition to live event sponsorship, endorsement deals were signed
with SuckerPunch Entertainment athletes and current UFC Fighters Paul
Felder, Brian Kelleher, Karl Roberson, Angela Hill, Carla Esparza, and
“I am extremely excited about this sponsorship with Alliance MMA,” said
Gerard Dente, CEO of MHP. “This is a terrific platform for MHP to
promote our products through live mixed martial arts events and
endorsement deals with professional athletes. Sports supplements play a
critical role in athlete’s ability to perform and recover better and we
are looking forward to working with the SuckerPunch athletes.”
About Alliance MMA, Inc.
Alliance MMA is a sports and media company that combines premier
regional MMA promotions with event ticketing and management services.
Alliance MMA is listed on the Nasdaq Capital Market and is the only MMA
promotion company whose stock is publicly-traded. MMA is one of the
world’s fastest-growing sports with approximately 260 million fans
worldwide, according to Forbes. Professional MMA fights are legal and
regulated by state athletic commissions in all 50 states. For more
information, visit www.alliancemma.com.
About Maximum Human Performance
Maximum Human Performance®, LLC was founded in 1997, and located in West
Caldwell, NJ. Its brands include MHP, MuscleMeds® and Fit & Lean®. MHP,
borne from the sport of bodybuilding, is now a preeminent brand for
professional and collegiate performance athletes and the fitness-focused
of any age. Creating clean and powerful supplements Driven by MHP
Science, MHP is quickly becoming the top choice for performance athletes
with supplements Reckless™ pre-workout and BCAA-XL™ aminos and protein
brands Up Your Mass®, UltraBuild™ and Super Premium Whey Protein+. Visit
the company's website at www.reachyourmhp.com.
This press release contains forward-looking statements within the
meaning of the federal securities laws. These statements relate to
anticipated future events, future results of operations or future
financial performance. In some cases, you can identify forward-looking
statements by terminology such as “may,” “might,” “will,” “should,”
“intends,” “expects,” “plans,” “goals,” “projects,” “anticipates,”
“believes,” “estimates,” “predicts,” “potential,” or “continue” or the
negative of these terms or other comparable terminology. Actual results
may differ materially from historical results or those indicated by
these forward-looking statements as a result of a variety of factors
including, but not limited to, those discussed under the heading “Risk
Factors” in our Annual Report on Form 10-K for the year ended December
31, 2017 filed with the Securities and Exchange Commission on April 16,
2018. Alliance MMA encourages you to review additional factors that may
affect its future results in its other filings with the Securities and
View source version on businesswire.com: https://www.businesswire.com/news/home/20180502005773/en/
Source: Alliance MMA, Inc.
Alliance MMA, Inc.
James Platek, 212-739-7825