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Alliance MMA Signs Sponsorship & Marketing Deal With Maximum Human Performance

NEW YORK--(BUSINESS WIRE)--May 2, 2018-- Alliance MMA, Inc. (Nasdaq: AMMA) announced today that it has entered into a multi-year sponsorship and marketing contract with Maximum Human Performance (MHP) which will include brand promotion through live events and professional athletes.

The MHP partnership will feature event sponsorship of Alliance MMA’s televised and live streamed events including Victory Fighting Championship which currently streams live on UFC Fight Pass, the Ultimate Fighting Championship’s digital streaming platform.

“We are delighted to partner with MHP as means to demonstrate the marketing power our sports media property can provide for leading brands,” said Scott Viscomi, Director of Partnerships for AMMA. “MHP is an industry leader that is laser-focused on providing our professional athletes and fight fans with best-in-class nutritional supplements that support a healthy and active lifestyle.”

In addition to live event sponsorship, endorsement deals were signed with SuckerPunch Entertainment athletes and current UFC Fighters Paul Felder, Brian Kelleher, Karl Roberson, Angela Hill, Carla Esparza, and Sergio Pettis.

“I am extremely excited about this sponsorship with Alliance MMA,” said Gerard Dente, CEO of MHP. “This is a terrific platform for MHP to promote our products through live mixed martial arts events and endorsement deals with professional athletes. Sports supplements play a critical role in athlete’s ability to perform and recover better and we are looking forward to working with the SuckerPunch athletes.”

About Alliance MMA, Inc.

Alliance MMA is a sports and media company that combines premier regional MMA promotions with event ticketing and management services. Alliance MMA is listed on the Nasdaq Capital Market and is the only MMA promotion company whose stock is publicly-traded. MMA is one of the world’s fastest-growing sports with approximately 260 million fans worldwide, according to Forbes. Professional MMA fights are legal and regulated by state athletic commissions in all 50 states. For more information, visit www.alliancemma.com.

About Maximum Human Performance

Maximum Human Performance®, LLC was founded in 1997, and located in West Caldwell, NJ. Its brands include MHP, MuscleMeds® and Fit & Lean®. MHP, borne from the sport of bodybuilding, is now a preeminent brand for professional and collegiate performance athletes and the fitness-focused of any age. Creating clean and powerful supplements Driven by MHP Science, MHP is quickly becoming the top choice for performance athletes with supplements Reckless™ pre-workout and BCAA-XL™ aminos and protein brands Up Your Mass®, UltraBuild™ and Super Premium Whey Protein+. Visit the company's website at www.reachyourmhp.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws. These statements relate to anticipated future events, future results of operations or future financial performance. In some cases, you can identify forward-looking statements by terminology such as “may,” “might,” “will,” “should,” “intends,” “expects,” “plans,” “goals,” “projects,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of these terms or other comparable terminology. Actual results may differ materially from historical results or those indicated by these forward-looking statements as a result of a variety of factors including, but not limited to, those discussed under the heading “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2017 filed with the Securities and Exchange Commission on April 16, 2018. Alliance MMA encourages you to review additional factors that may affect its future results in its other filings with the Securities and Exchange Commission.

Source: Alliance MMA, Inc.

Alliance MMA, Inc.
James Platek, 212-739-7825
Investor Relations
jplatek@alliancemma.com