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Puration Announces Last Round Nutrition Official Sponsorship of Alliance MMA Arnold Sports Festival MMA Event

DALLAS, February 27, 2018 /PRNewswire/ --

Puration, Inc. (USOTC: PURA) today announced Last Round Nutrition ("LRN") as an official sponsor of the Alliance MMA, Inc. (NASDAQ: AMMA) mixed martial arts ("MMA") event to be held at Arnold Schwarzenegger's Annual Arnold Sports Festival (formerly the Arnold Classic) in Columbus, Ohio, March 1-4. Alliance MMA, the only publicly-traded professional MMA company, is the Official MMA Promoter of the Arnold Sports Festival.

The Alliance MMA event at the Arnold will feature fighter meet and greets, open workouts, and onsite weigh-ins, culminating in a live, multi-bout mixed martial arts fight card on Saturday March 3rd. Alliance MMA's corporate branded event will showcase amateur athletes, professional fighters, and future superstars, as well as seasoned veterans who have previously competed for The Ultimate Fighting Championship and Bellator.

Last Round Nutrition is a leading online distributor of the top sports nutrition products in the market place, in addition to providing competitors access to management resources and training recommendations. LRN will have premium booth space at the event promoting their vast line of sports nutrition while EVERx Nutrition, a subsidiary of Puration, will be the lead sponsor for one of the featured fighters at the Alliance MMA event.

MMA Fighter Cee Jay Hamilton To Represent EVERx Nutrition 

EVERx introduced its EVERx Sports Water at the Arnold Sports Festival last year and is returning this year to introduce its first two flavored waters: EVERx Kiwi-Strawberry Sports Water and EVERx Lemon-Lime Sports Water. EVERx Sports Water is built on two patents that together deliver a combination of characteristics that are unprecedented in the beverage industry. In addition to the benefits of its herbal infusions, EVERx Sports Water has an optimal alkaline pH level formulated with antioxidants and electrolytes to deliver the most effective hydration available in the alkaline water market. Cee Jay Hamilton will be featured in the co-main event of the Alliance MMA fight and will represent the EVERx logo on all of his clothing.

Hamilton is a very dynamic fighter and looks to take his game up to a whole new level now that he is fueled by EVERx. He will need it as he squares off against another top prospect that, like Hamilton, was selected to be a part of the Dana White Contender Series in 2017. This is a great opportunity for both athletes to really show the fight world who the top flyweight prospect is.

"We are honored to be part of the Alliance MMA event at this year's Arnold Sports Festival," said Brian Shibley, CEO of Puration, Inc., the parent of EVERx Nutrition. "EVERx is a new name in the sports nutrition market place having just launched at last year's Arnold Sports Festival. We are grateful for all the EVERx product launch help we've received from Last Round Nutrition, a leading source of the finest sports nutrition products available in the market, and City Blends, a recognized name in sports nutrition with 250 locations nationwide serving nutritional beverages in and near gyms. With all the MMA brand names under Alliance MMA, we are privileged and fortunate to be accepted as a sponsor for their upcoming event at the Arnold."

Celebrating its 30th anniversary, the Arnold Sports Festival is co-promoted by legendary bodybuilder and film star Arnold Schwarzenegger, and has expanded into the world's largest multi-sport fitness weekend event since it debuted in 1989 as the Arnold Classic, a one-day professional men's bodybuilding competition. This year, more than 200,000 sports fans are expected to watch over 20,000 athletes, from 80 nations, compete in a record 75 sports and events to be held at the Greater Columbus Convention Center, Ohio Expo Center, Hilton Columbus Downtown, EXPRESS LIVE! Pavilion and Hollywood Casino Columbus.

"EVERx and Last Round Nutrition are innovative businesses and promising brands with the best nutritional products to be found in the sports nutrition market place," said Cee Jay Hamilton. "I am focused on becoming a world champion and having a company with these type of products supporting me fuels my body to perform at its peak."

Alliance MMA currently promotes MMA events in 13 of the top 30 Nielsen Designated Market Areas, including each of the top five. With the goal of unifying elite regional promotions and fostering the development of aspiring MMA champions, the Company produces professional MMA events through New Jersey-based Cage Fury Fighting Championship, Washington-based Combat Games MMA, Indiana-based Hoosier Fight Club, Tennessee-based V3Fights, Maryland-based Shogun Fights, Ohio-based Iron Tiger Fight Series, Florida-based Fight Time Promotions, Georgia-based National Fighting Championship, Southern California-based SoCa Fights, and Nebraska-based Victory Fighting Championship.

About Alliance MMA, Inc.

Alliance MMA is a sports and media company that combines premier regional MMA promotions with event ticketing and management services. Alliance MMA is listed on the NASDAQ stock exchange and is the only MMA promotion company whose stock is publicly-traded.

MMA is the world's fastest-growing sport with worldwide fans of approximately 300 million according to sports marketing research firm Repucom. MMA is a full contact sport that allows a wide range of fighting techniques, including striking and grappling from various martial arts and disciplines including boxing, wrestling, Brazilian jiu jitsu, karate, and Muay Thai. Professional MMA fights are legal and regulated by state athletic commissions in all 50 states.

For more information, visit

For more information on EVERx, visit

For more information on Puration, visit

Disclaimer/Safe Harbor:

This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the expectation that any of the companies mentioned herein will achieve significant sales, the failure to meet schedule or performance requirements of the companies' contracts, the companies' liquidity position, the companies' ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. 

Media Contacts:

Last Round Nutrition, LLC
Troy Suddarth,

Puration, Inc.
Brian Shibley,

Alliance MMA, Inc.
James Platek,

SOURCE Puration, Inc. and Alliance MMA, Inc.