Roy Englebrecht Promotions Adds Vast Media Market to Company’s Mix
NEW YORK--(BUSINESS WIRE)--Jun. 15, 2017--
MMA, Inc. ("Alliance MMA" or the "Company") (NASDAQ:AMMA), a
professional mixed martial arts (MMA) company that brings together the
best regional productions to build the next generation of MMA champions,
announced today that it has acquired the assets of Roy Englebrecht
Promotions, California’s longest-running fight promotion company, for
consideration consisting primarily of common stock, as well as a lesser
Led by veteran promoter Roy Englebrecht, Roy Englebrecht Promotions
currently promotes the “Fight Club OC” fight series at The Hangar on the
grounds of the Orange County Fair & Event Center (http://www.fightcluboc.com/).
Now celebrating its seventh season, Fight Club OC is on a three-year
sellout streak. Recognized for inspired venue selection, Roy Englebrecht
Promotions recently broadened its geographic reach by featuring the
first of three “Rumble on the Water” MMA events this summer at the
legendary Queen Mary attraction in Long Beach, California (http://www.queenmary.com/events/rumble-on-the-water/).
The forward-leaning promotion also just announced the 2017 Los Angeles
Memorial Coliseum “Gladiator MMA Championship Series”, a four-fight
event which will be staged at the Coliseum’s Peristyle under the Olympic
Previously, Englebrecht promoted the “Battle in the Ballroom” boxing
shows for 25 years, the longest-running club pro-boxing show in the
country, and the first to feature both boxing and MMA in the same show.
“Roy has successfully promoted fights for more than 30 years, and has
been involved in MMA since 2006 when the sport was initially legalized
in California,” said Robert Haydak, President of Alliance MMA. “We feel
extremely fortunate that Roy is joining the Alliance MMA team, and fully
expect to tap into his extraordinary promotional experience right away.
Beyond the seasoned industry acumen Roy adds to our enterprise, we’re
equally as energized by Alliance MMA establishing a sustained,
high-quality promotional presence in such a critically important media
From 1975 through 1981, Englebrecht served as Director of Promotions for
the Los Angeles Lakers, Los Angeles Kings, and all Forum events. While
at the Forum, he developed The Laker Girls dance team and coordinated
the 1980 Lakers Championship Parade. In September 2009, he was inducted
into the California Boxing Hall of Fame. In 2011, Oscar De La Hoya
purchased Roy Englebrecht Promotions to form Golden
Boy Promotions, fittingly appointing Englebrecht as its Chief
Operating Officer, a position he held for three years prior to
reestablishing Roy Englebrecht Promotions. Englebrecht is currently a
Commissioner for the City of Newport Beach, Parks, Beaches & Recreation
"As the busiest fight promoter in Southern California with 18 shows in
2017, I clearly recognize the importance of regional promotions, and the
critical role they serve in identifying and nurturing the next crop of
MMA champions,” said Englebrecht. “That is why the Alliance MMA business
plan was of such interest to me and my company, and the primary reason I
was so enthusiastic over the opportunity to get in on the ground floor.
This is the right move, at the right time for my company, and all of us
at Roy Englebrecht Promotions are excited to join the team at Alliance
Roy Englebrecht Promotions now becomes the 11th regional MMA
promotion represented under the Alliance MMA umbrella. The Company also
promotes regional MMA events through New Jersey-based Cage Fury Fighting
Championship (CFFC), Washington-based Combat Games MMA (COGA),
Illinois-based Hoosier Fight Club (HFC), Tennessee-based V3Fights,
Maryland-based Shogun Fights, Ohio-based Iron Tiger Fight Series (IT
Fight Series), Florida-based Fight Time Promotions, and Georgia-based
National Fighting Championship (NFC), as well as a San Diego-based
promotion under the guidance of MMA luminary Eric Del Fierro, and a
Tampa-based promotion under the guidance of veteran promoter John Prisco.
About Alliance MMA, Inc.
Alliance MMA (NASDAQ:AMMA) is a professional mixed martial arts (MMA)
company that brings together the best regional productions. Alliance
MMA's mission is to identify and cultivate the next generation of
fighters and champions for the Ultimate Fighting Championship (UFC) and
other premier MMA promotions.
With some of the world’s leading MMA promotions under the Alliance MMA
umbrella, the organization aims eventually to host in excess of 125
events per year, showcasing more than 1,000 fighters. Alliance MMA is
also dedicated to generating live original sports media content,
attracting an international fan base, and securing major brand
sponsorship revenue for live MMA events, digital media, and Alliance MMA
MMA is the world’s fastest growing sport with worldwide fans of
approximately 300 million according to sports marketing research firm
Repucom. MMA is a full contact sport that allows a wide range of
fighting techniques, including striking and grappling from various
martial arts and disciplines including Boxing, Wrestling, Brazilian Jiu
Jitsu, Karate and Muay Thai. Professional MMA fights are legal and
regulated by state athletic commissions in all 50 states.
Alliance MMA, Inc. was incorporated in 2015 for the purpose of acquiring
businesses that engage in the promotion of mixed martial arts (MMA)
events. In 2016, the company completed an initial public offering that
culminated in a listing on the NASDAQ stock exchange. Alliance MMA is
the only mixed martial arts promotion company that is publicly-traded.
For more information, visit www.alliancemma.com
This press release contains forward-looking statements within the
meaning of the federal securities laws. These statements relate to
anticipated future events, future results of operations or future
financial performance. In some cases, you can identify forward-looking
statements by terminology such as “may,” “might,” “will,” “should,”
“intends,” “expects,” “plans,” “goals,” “projects,” “anticipates,”
“believes,” “estimates,” “predicts,” “potential,” or “continue” or the
negative of these terms or other comparable terminology. Actual results
may differ materially from historical results or those indicated by
these forward-looking statements as a result of a variety of factors
including, but not limited to, those discussed under the heading “Risk
Factors” in our registration statement on Form S-1 (Registration No.
333-213166) declared effective by the Securities and Exchange Commission
on September 2, 2016. Alliance MMA encourages you to review other
factors that may affect its future results in Alliance MMA’s
registration statement and in its other filings with the Securities and
View source version on businesswire.com: http://www.businesswire.com/news/home/20170615005385/en/
Source: Alliance MMA, Inc.
Alliance MMA, Inc.
James Platek, 212-739-7825, x707
Rubenstein Public Relations